=How High Quality Marketing Copywriting Increases Profit
Marketing copywriting has fundamentally changed in the past twenty years, as the numbers of transactions taking place on the Internet has constantly increased. Even the objectives of the copywriters are often different, as it can be more profitable in the long run to collect names and email addresses of subscribers than to make direct sales from the original page. The art of Internet based copywriting also gives the opportunity to use multimedia, something which was beyond the imagination of the copywriting pioneers.
Good copywriting needs to be designed with the media being used firmly in mind. If you are using newspaper advertising, you will need to be mindful of the space you have available and how you can best use it. A well designed quarter page can often pull in more interest than a half page ad, and it can do so for a fraction of the price. There is now a new dimension to print advertising, because if you can persuade the reader to visit a web page you always have the chance of capturing their email address for further marketing. This invitation should really be below the main call to action intended to sell the product.
A large percentage of copywriting is now carried out for the web, as people are searching for both information and products on the Internet in ever increasing numbers. Any business which does not have a prominent online presence is losing potential income to competitors, and missing out on the chance to pull interested parties into their sales funnel and onto their email subscriber list. If you have not yet branched out online, now is the time to do so. Even if it takes time to build up a traffic presence on your website, it is still better to get your presence established a soon as you can.
There is so much which can be done with marketing copywriting online which is difficult or impossible to implement in the offline world. You can use audio or video to enhance your sales message, although this works far better in some niches than others. There is also a greatly enhanced opportunity for split testing, which is the way you squeeze as much profit as possible from each campaign you create. Split testing involves testing the letter which you believe to be the best against other letters with just one feature changed. This can be done as many times as you need until you find the best converting letter.
Once you have your sales letter optimized to bring in sales and subscribers, you can then work on the autoresponder series which has to sell the subscribers on the benefits of the paid product. This is an entirely different aspect of copywriting, which combines marketing with the need to educate and even entertain the subscriber to keep them on the list. Having an initial series, possibly a mini-course related to the main product, has proven to be one of the most effective ways of stimulating interest, and once this course is over you can still send sporadic emails.
The acknowledged industry leaders of marketing copywriting can command some extremely high fees, which are entirely justified for the companies hiring them as they see increased sales and profits. A small company cannot justify paying these extreme fees, so the next best thing is to seek out up and coming copy experts who will work for a lesser fee. They are prepared to do this because they need the feedback and testimonials for their websites and social network profiles. Using young talent is a highly effective way of saving money and getting high quality marketing copywriting.
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