Earn A Higher Copywriter Salary By Going Freelance
Copywriter salary projections are difficult to make, partly because the best copywriters are constantly expanding their portfolio and looking to charge extra money, and partly because most of the best in the industry work as freelancers so they have more freedom. If you are seeking to break into a career as a highly paid copywriter, there are many steps you can take to try to make this happen. Establishing your presence on the Internet in the places where marketers are often found, and building up your feedback and reputation are two of the more important steps.
The potential salary which a copywriter can earn has been augmented by the introduction of online marketing, but there is still much to be made from the traditional print media. Although the circulation of newspapers has gone down, they are still read by enough people to make advertising worthwhile. If you are writing copy for printed media, you have to try to get your message across in as short a time as possible. Space has to be paid for as you use it. It is also with remembering that you can now try to get readers to visit web pages to find out more, and possibly sign up to an email list.
There is no doubt, though, that it is the writers which write for the web who are now most in demand. It may seem as though there is little difference between writing a physical sales letter and one which goes on a web page, and indeed many of the fundamentals are the same. However, there are important differences which the web writer can use to their advantage to earn higher pay. There is no provision on a printed letter for opt in forms, which can collect subscriber names and addresses, neither is there any opportunity to use video or sound.
Your copywriter salary can easily eclipse those of offline writers if you can master these basic principles and make your mark on online copywriting. Online copywriting also makes it much easier to split test a campaign, because duplicate pages can be set up with ease and then one feature altered so that the pages can be tested against each other with identical traffic. There are even free tools such as Statcounter which can give you exact conversion rates for each page you create. Even a young copywriter just starting out can practice tracking the way the professionals do it, and this can only enhance job prospects.
It has to be said that most of the top copywriters do not earn a salary as such, as they work as freelancers. Even if you want to become a salaried employee, it will benefit you enormously to start by doing freelance work. If you put some low bids in for jobs on the freelance bidding sites, you can pick up some early work. This will not make you much money, but it will give you the chance to build up a reputation and some feedback. If you then decide to go into salaried work, you will have some proven results to show the potential employer.
If you are an exceptional copywriter you can probably do better than a copywriter salary by remaining freelance, and taking on the work which you can get from anywhere. The big disadvantage of working freelance is that you constantly need to keep getting used to new clients and the what they want work to be done. This becomes less of a problem in time, because most good copywriters end up working regularly for the same people, and often don't even have time to take on new clients. Consistent work means the equivalent of a consistent copywriter salary.
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